As someone who spends a great deal of time online, one of my favorite things to encounter is a phenomenon I think of as Internet Fugue. It’s when internet users who’ve never met each other suddenly find themselves united by a common source, often something as simple as a photo or video post. These strangers spontaneously set about collaborating on the creation of something simply for the fun of it. Their team efforts range from impressively long chains of jokes or wordplay to the building of stories or chains of interconnected stories, all in response to this common source. I see it most often on Reddit, where comment threads lend themselves perfectly to this sort of play, but it happens in other places too.
Recently it happened on Amazon in the customer reviews under the listing for an enormous beach ball, The Beach Behemoth Giant Inflatable 12-Foot Pole-to-Pole Beach Ball produced by Sol Coastal:
It started when Reid Hamlin wrote this two-star review, a riveting account of a family outing gone horribly wrong thanks to the gargantuan inflatable globe:
Then replies to Hamlin’s review started appearing:
And they continue…
Will you be next to add to the tales of the Beach Behemoth?
[via Bored Panda]